What is Digital Demand Generation?
We are specialists in generating digital demand. Whatever your business, market or competition, we know what it takes to grow it.
At its simplest, digital demand generation is a targeted digital marketing campaign that drives awareness of — and engagement with — your products and services.
For us, that starts with getting to know you: your business, your competition, your products and services, your people and your culture. We then build a campaign around SEO, lead generation and conversion optimisation that increases awareness and engagement, and turns more of it into enquiries.
Instead of buying each service separately, the four stages run together as one programme, with one plan and one monthly report focused on the thing that matters: enquiries.
How the Demand Engine works
- 01AuditWe find where your website is leaking demand and agree what to fix first.
- 02Get foundSEO that targets the searches your best customers actually make.
- 03CaptureOffers, forms and journeys that turn visits into named leads.
- 04ConvertTesting and improving key pages so more visitors take action.
- 05GrowReporting on enquiries every month, and reinvesting in what works.
Digital Demand services
SEO
SEO covers both organic (natural) and paid search. We identify what can be done to improve your organic engagement, while looking at paid options such as Google Ads to drive extra traffic to your website.
Read MoreLead Generation
Our lead generation expertise lies in maximising leads from every relevant digital channel — your website, Google, social media and email — and generating the right traffic for your website.
Read MoreConversion Optimisation
A large part of digital demand is increasing visibility and generating new traffic. It's just as important to understand your visitors, what they expect and how they want to use your website. That's where conversion optimisation (CRO) comes in.
Read MoreUser Experience
Working alongside the SEO, lead generation and CRO work, user experience helps you understand how customers feel about your business and how they experience the journey through your website — and makes sure it's aligned to your goals.
What our clients say
“Digital Demand have consistently delivered new enquiries to our business. They work closely with us and continue to push to improve our results.”
“We have been working with Digital Demand since 2009. They have been amazing for us over the past decade.”
Digital demand questions
What's the difference between this and buying SEO on its own?
SEO on its own brings more visitors. Digital Demand Generation also makes sure those visitors are captured as leads and that your pages convert them, so the extra traffic actually turns into enquiries.
Do I need a new website first?
Not usually. We start by auditing your current site and improving what's already there. If a rebuild would genuinely pay off, we'll tell you, and we can guide or manage that process too.
How do you measure success?
Every month we report on enquiries and their quality, alongside the rankings, traffic and conversion rates behind them.
Can you work alongside our own marketing team?
Yes. We can run the whole programme for you, or work with your team, guiding and supporting them.
Explore each stage
Ready to grow your digital demand?
We'd love to hear from you and discuss how our Digital Demand services can help you grow your business.